Introduction
Food packaging is an integral part of food commodities. One of the major projects in the food industry process. It protects food and prevents the damage of biological, chemical and physical external factors during the circulation of food from the factory to the hands of consumers. It also has the function of maintaining the stable quality of the food itself, and it is convenient for food consumption. It is the first to express the appearance of food and attract consumers. It has value beyond material costs. Therefore, the food packaging process is also an integral part of food manufacturing system engineering. However, the versatility of the food packaging process makes it a relatively independent self-system.
Package Design
1. Reusable packaging
The small beverage market has matured and competition is extremely fierce. If you think there is nothing new here, then you are wrong. POM Tea has launched special packaging. The product it launches is unique in itself, with tea made with pomegranate juice. The packaging is even more worth mentioning: the drink is housed in a commonly used long glass with a lid and a heat-shrink label on it, saying: Remove the label and leave the bottle. The product is about $ 2.79 a bottle, which is not expensive for bottled tea, but you can get a free glass bottle without worrying about recycling.
2. Add decoration on the box
Sometimes package printing is very standardized, and with a few touches to make it special. AMY’S KITCHEN made this change on its pasta sauce production line. Sauce packaging comes in standard sized jars and is also affixed with standard color labels. What sets it apart from a bunch of products is its paper ring and a golden ring on the lid. That looks like a grandmother’s packaging, so it’s hard to miss it when you walk across the shelf.
3. Packaging design first
Many people think that products should be put first and packaging should be second. But METHOD PRODUCTS is just the opposite. From the beginning, they focused on the design of the package, and wanted to design a beautiful package, you don’t have to hide it to hide the ugliness. They have designed a series of high-quality cleaning supplies and packaging that can be placed in the kitchen or bathroom like decorations. These products are very prominent in the supermarket.
4. Interesting design of the box
Interesting packaging is not just for children’s patents. Adults also like fun things. Occupy the mainstream design style of children’s product packaging, such as bright colors, different general shapes, can also be used in adult product packaging design, just a little more refined. The industry that first incorporated “fun” elements in packaging design was the wine industry. Just take a moment to browse the local small shops and you will find many wine bottle labels with horses, penguins, kangaroos, frogs, swans and more. No need to prepare a penguin-shaped bottle, just a penguin on it is enough to make it eye-catching.
The main function
1. Protect food and extend its shelf life.
2. Packaged food is convenient for circulation.
3. Increasing the variety of convenience foods, which is convenient for consumers. It has local flavor. It can be circulated only after packaging. Make famous foods from different places communicate and increase people’s daily food variety.
4. Prevent food contamination Convenient cooking food, using special packaging technology.
5. Promote the rationality and planning of food circulation.
6. Promote food competition and food sales.
